In this article from Industrial Decarbonization Network, Stephan Liozu Ph.D. discusses the potential economic benefits of decarbonization strategies for businesses and their customers. He emphasizes that while many companies are working towards carbon neutrality, they often overlook the opportunity to leverage these efforts to deliver economic value to their partners and supply chains. By integrating decarbonization into their go-to-market strategies, suppliers can offer customers financial benefits such as cost savings, incentives, and improved product lifespans. The article uses Interface, a carpet tile manufacturer, as an example to illustrate how companies can provide economic and environmental benefits through sustainable products, thereby enhancing brand reputation and contributing to global climate goals.
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