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Redesign Thinking - Turning Sustainability Strategies into Action with Rija Goldscheider


In this special episode of the Pricing For The Planet Podcast, we speak with Rija Goldscheider, co-founder of We Don’t Need Roads, to explore the critical steps needed to turn sustainability commitments into real-world actions. With a background in communication and digital transformation at companies like Google, Rija shares his journey into the sustainability sector and how We Don’t Need Roads is supporting major global brands in their sustainable transitions.


Rija emphasizes that anyone can contribute to sustainability, regardless of their background, and explains how his firm helps businesses move from strategy to impactful action. Throughout the episode, Rija discusses topics like decarbonization strategies, circular economy models, and the importance of monetizing sustainability to create long-term business success. He also introduces the concept of "redesign thinking," which combines economic viability with sustainable impact, ensuring that companies can thrive while respecting planetary boundaries.



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